About the Campaign
The It’s Up to Us campaign is designed to empower individuals in Riverside County to talk openly about mental illness, recognize symptoms, utilize local resources and seek help. One in five adults suffer from a diagnosable mental health challenge and nearly one out of every five children experience some degree of an emotional or behavioral difficulty. Mental health challenges are just as important to address as physical illnesses. But often, people do not seek professional care and seek support, nor give support, because of the stigma that is associated with having a mental illness.
By raising awareness, educating the community and providing easy access to local organizations and services, our goal is to initiate change in perception, inspire wellness and reduce the stigma surrounding mental health challenges.
This campaign is developed through the Riverside University Health System – Behavioral Health, and funded by the Mental Health Services Act. The campaign is utilizing research, messages and materials from the successful “It’s Up to Us” media campaign implemented in San Diego County, which has shown promising results in increasing help seeking and reducing stigma related to mental illness.
Recovery is possible and help is available. It’s Up to Us.