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It’s Up to Us is a multi-media education and awareness campaign for Riverside County. With positive, strength-based creative messaging, this campaign is designed to reduce stigma and prevent suicide by empowering residents of Riverside County to talk openly about mental illness, recognize symptoms, utilize local resources and seek help. Included are some of the campaign’s print materials:

  • General Market

    General market print ads focused on social stigma, communicating that recovery is possible and help is available to again lead a full and productive life.

  • Hispanic Market

    Hispanic market print ads focused on social stigma, communicating that recovery is possible and help is available to again lead a full and productive life.

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