Radio

It’s Up to Us is a multi-media education and awareness campaign for Riverside County. With positive, strength-based creative messaging, this campaign is designed to reduce stigma and prevent suicide by empowering residents of Riverside County to talk openly about mental illness, recognize symptoms, utilize local resources and seek help. Included are some of the  campaign radio spots:

  • Chess

    This spot is about encouraging help seeking behavior at early signs of a mental illness and not waiting for symptoms to worsen or resolve on their own. The spot ends with a statement of encouragement to seek help right away if they have concerns about their mental health.

  • Piano

    This spot is about encouraging help seeking behavior at early signs of a mental illness and not waiting for symptoms to worsen or resolve on their own. The spot ends with a statement of encouragement to seek help right away if they have concerns about their mental health.

  • Grandpa

    This spot is about encouraging help seeking behavior at early signs of a mental illness and not waiting for symptoms to worsen or resolve on their own. The spot ends with a statement of encouragement to seek help right away if they have concerns about their mental health.

  • College Girl

    This spot is about encouraging help seeking behavior at early signs of a mental illness and not waiting for symptoms to worsen or resolve on their own. The spot ends with a statement of encouragement to seek help right away if they have concerns about their mental health.

  • Wife

    This spot is about encouraging help seeking behavior at early signs of a mental illness and not waiting for symptoms to worsen or resolve on their own. The spot ends with a statement of encouragement to seek help right away if they have concerns about their mental health.

  • Dissonance

    A stigma reduction radio spot asking the public to look inside themselves for understanding and compassion for those having mental health challenges. By becoming more open minded, we can change public perceptions of mental illness.

  • Make a Difference

    Make a Difference
    A stigma reduction radio spot encouraging behavior change through acceptance, understanding and support of those with a mental health challenge.

  • It’s Not Always Easy

    A suicide prevention radio spot encouraging the public to learn and recognize the warnings for suicide in others and seek help.

  • What Would You Do?

    A suicide prevention radio spot encouraging the public to learn and recognize the warnings for suicide in others and seek help.

  • Family Rock

    A suicide prevention radio spot communicating that there is hope and there is help.

  • Something Bigger (Radio)

    A radio spot targeting parents to raise awareness of the warning signs of mental or behavioral health challenges in children and that catching problems early can make all the difference.

  • Coach John (Radio)

    A general market radio spot focused on social stigma. This spot communicates that recovery is possible and help is available to again lead a full and productive life.

  • Mark & Rob (Radio)

    A general market radio spot encouraging people to learn to recognize the signs and talk openly about mental health challenges.

  • Older Adults (Radio)

    A radio spot targeting people ages 60 and older. It communicates that depression is not a normal part of aging and encourages those affected to learn more and seek help.

  • Tyler (Radio)

    A radio spot targeting transitional age youth and young adults. It shares that mental health challenges can affect anyone and the importance of learning to recognize the signs, and seek help. It also demonstrates that the support of friends can make a difference.

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