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About Us

About the Campaign

The It’s Up to Us campaign is designed to empower individuals in Riverside County to talk openly about mental illness, recognize symptoms, utilize local resources and seek help. One in five adults suffer from a diagnosable mental health challenge and nearly one out of every five children experience some degree of an emotional or behavioral difficulty. Mental health challenges are just as important to address as physical illnesses. But often, people do not seek professional care and seek support, nor give support, because of the stigma that is associated with having a mental illness.

By raising awareness, educating the community and providing easy access to local organizations and services, our goal is to initiate change in perception, inspire wellness and reduce the stigma surrounding mental health challenges.

This campaign is developed through the Riverside University Health System – Behavioral Health, and funded by the Mental Health Services Act. The campaign is utilizing research, messages and materials from the successful “It’s Up to Us” media campaign implemented in San Diego County, which has shown promising results in increasing help seeking and reducing stigma related to mental illness.

Recovery is possible and help is available It’s Up to Us.

About MHSA

Proposition 63 was passed by voters in November 2004 and became a state law, called the Mental Health Services Act (MHSA). Effective January 1, 2005, MHSA has provided funding to counties in California to expand and develop mental health services for children, transition age youth, adults and older adults. In Riverside County, this includes funding for many local public mental health programs, prevention and early intervention initiatives, as well as housing and workforce education and training initiatives. For more information, visit Riverside University Health System – Behavioral Health.

Campaign Materials

It’s Up to Us is a multi-media education and awareness campaign for Riverside County. With positive, strength-based creative messaging, this campaign is designed to reduce stigma and prevent suicide by empowering residents of Riverside County to talk openly about mental illness, recognize symptoms, utilize local resources and seek help. Included are some of the materials from campaign, including the logo, print materials, TV/cable and radio spots:

This site makes use of licensed stock photography. All photography is for illustrative purposes only and persons depicted are models.

Logo

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Knockout PNG
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General MarketMore

General market print ads focused on social stigma, communicating that recovery is possible and help is available to again lead a full and productive life.

Brochure
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Print Ad
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Print Ad
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Table Tent
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Hispanic MarketMore

General market print ads focused on social stigma, communicating that recovery is possible and help is available to again lead a full and productive life.

Brochure
Download
Print Ad
Download
Print Ad
Download
Table Tent
Download

TV/Cable

It’s Up to Us is a multi-media education and awareness campaign for the county of Riverside. With positive, strength-based creative messaging, the campaign aims to encourage Riverside residents to speak up and get help, or listen up and offer support to those experiencing mental health challenges. Below are some of the campaign’s TV materials:

Chess

This spot is about encouraging help seeking behavior at early signs of a mental illness and not waiting for symptoms to worsen or resolve on their own. We see individuals having meaningful connections with family and friends after getting help for their mental illness. Flashbacks reveal some of the symptoms they were ignoring. The spot ends with a statement of encouragement to seek help right away if they have concerns about their mental health.

Piano

This spot is about encouraging help seeking behavior at early signs of a mental illness and not waiting for symptoms to worsen or resolve on their own. We see individuals having meaningful connections with family and friends after getting help for their mental illness. Flashbacks reveal some of the symptoms they were ignoring. The spot ends with a statement of encouragement to seek help right away if they have concerns about their mental health.

Grandpa

This spot is about encouraging help seeking behavior at early signs of a mental illness and not waiting for symptoms to worsen or resolve on their own. We see individuals having meaningful connections with family and friends after getting help for their mental illness. Flashbacks reveal some of the symptoms they were ignoring. The spot ends with a statement of encouragement to seek help right away if they have concerns about their mental health.

Radio

It’s Up to Us is a multi-media education and awareness campaign for Riverside County. With positive, strength-based creative messaging, this campaign is designed to reduce stigma and prevent suicide by empowering residents of Riverside County to talk openly about mental illness, recognize symptoms, utilize local resources and seek help. Included are some of the campaign radio spots:

Chess

This spot is about encouraging help seeking behavior at early signs of a mental illness and not waiting for symptoms to worsen or resolve on their own. The spot ends with a statement of encouragement to seek help right away if they have concerns about their mental health.

Piano

This spot is about encouraging help seeking behavior at early signs of a mental illness and not waiting for symptoms to worsen or resolve on their own. The spot ends with a statement of encouragement to seek help right away if they have concerns about their mental health.

Grandpa

This spot is about encouraging help seeking behavior at early signs of a mental illness and not waiting for symptoms to worsen or resolve on their own. The spot ends with a statement of encouragement to seek help right away if they have concerns about their mental health.

Brand Guide

Brand Guide
Brand Guide

Related Campaigns

Take Action for Mental Health

Take Action for Mental Health is the campaign for California’s ongoing mental health movement. It builds upon established approaches and provides resources to support Californians’ mental health needs. An evolution of the Each Mind Matters campaign, it continues the progress of reducing stigma of mental illness and increasing awareness of mental health needs and resources, asking Californians to take action to Check In, Learn More, and Get Support for themselves and the people they care about.

Visit the Website

Know the Signs

Know the Signs is a California-wide suicide prevention and awareness social marketing campaign, part of the Take Action for Mental Health campaign, built on three key messages: Know the Signs. Find the Words. Reach Out.

Visit the Website

Riverside County Suicide Prevention Coalition

The Suicide Prevention Coalition is a collaboration between county organizations, non-profit, private, faith-based organizations, school districts, higher education institutions, healthcare, and first responders designed to work together to eliminate suicide deaths and suicide attempts and increase resources and support. The Coalition brings together multi-disciplinary partners to address the root causes of suicide. Suicide is often preventable with the right knowledge and skills. Everyone can play a role in suicide prevention, regardless of background or experience.

Visit the Website