Radio (Spanish)
It’s Up to Us is a multi-media education and awareness campaign for Riverside County. With positive, strength-based creative messaging, this campaign is designed to reduce stigma and prevent suicide by empowering residents of Riverside County to talk openly about mental illness, recognize symptoms, utilize local resources and seek help. Included are some of the campaign radio spots:
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Juan
A Hispanic market radio spot addressing self-stigma. Targeting those experiencing mental health challenges, it explains that they are not alone and encourages them not to wait to seek help.
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Anita
A Hispanic market radio spot addressing self-stigma. Targeting those experiencing mental health challenges, it explains that they are not alone and encourages them not to wait to seek help.
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Carlos
A Hispanic market radio spot addressing self-stigma. Targeting those experiencing mental health challenges, it explains that they are not alone and encourages them not to wait to seek help.
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Disonancia
A Hispanic market radio spot addressing self-stigma. Targeting those experiencing mental health challenges, it explains that they are not alone and encourages them not to wait to seek help.
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Hago la differencía
A Hispanic market radio spot addressing self-stigma. Targeting those experiencing mental health challenges, it explains that they are not alone and encourages them not to wait to seek help.
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Manuel
A Hispanic market radio spot addressing self-stigma. Targeting those experiencing mental health challenges, it explains that they are not alone and encourages them not to wait to seek help.
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Luís
A Hispanic market radio spot encouraging people to learn to recognize the signs of mental health challenges, talk openly and seek help.
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Pedro
A Hispanic market radio spot addressing self-stigma. Targeting those experiencing mental health challenges, it explains that they are not alone and encourages them not to wait to seek help.
Helpline (951) 686-HELP